What do you do when people spend more and more time on their mobiles? You bring television to the people. In a way never done before in Aruba.

We partnered with Telearuba to transform the way content is being viewed. And with that came a continued partnership that extends over 2 years.

It was very clear from the moment we had our first meeting with the team at Telearuba that we had to come up with something innovative for the island. It took a number of presentations, brainstorming and strategy sessions, in order to understand the landscape of television, demographics, viewer habits, and the processes in place.

Transforming the former app to the Telearuba App 2.0 required a number of changes. From a customized app and website, we developed a customized content management system and media processor to help facilitate content creation, uploading, and updating.

While all the technology, modern techniques, and creative tools were available, we also realized that some internal processes had to be adjusted in order to utilize the Telearuba App 2.0 to its max capabilities. Through discovery sessions key elements were identified in order to achieve this.

Throughout this partnership we were reminded how fast things can change and that this project is always evolving. In order to stay ahead of the curve, when it comes to both content creation and tech, analytical tools and metrics give us the data required to monitor adoptability, usability, and progress.

Download the Telearuba App 2.0 and get content delivered to you right away.