With over 30 years of experience FERM Caribbean Trading is a team of experts geared towards supplying Aruba with an assortment of frozen food products.

In 2016 we came up with the branding and design concept for FERM Caribbean Trading. The brand reflects the quality of the products and satisfaction of the clients towards their slogan: ‘We deliver top quality at the best prices’.

This year we're happy to have added FERM Retail to the mix.

Creating the brand was just the beginning. We helped define a plan to introduce this newly created brand to Aruba by challenging the status quo. Out with the traditional marketing and 100% focus on digital marketing.

With visually appealing designs monthly campaigns were launched and promoted on different social media platforms. To reach and cater to new customers, campaigns were also launched on online advertising platforms, and by creating informacional and interactive email marketing campaigns. With analytical and tracking capabilities, this made it possible to have a strategy in place to convert potential customers into new customers, and new customers to repeat customers.

With trending campaigns comes increased customer engagement. We created a website to support the online campaigns where users can view all of the products including their prices. Customers can then choose to engage with FERM through a chat bot or even submit a contact form and request for a proposal.

The combination of all these elements and the strategy behind them helped us make FERM Caribbean Trading a go-to wholesaler of frozen food products and turn new clients into repeat customers.

Follow FERM Caribbean Trading on social media and stay on the lookout for their upcoming campaigns.