Early on the teams meet to discuss the theme for the upcoming edition and hash out creative concepts and designs based on the theme, current trends. Mixed with a local flavor and vibe we make sure to bring it all together: global appeal with the local feel.

Once the theme and design direction are clear, the team plans out the marketing strategy for the period leading up to and right after the conference. Even though the focus is heavily on online and internet marketing such as social media, mailings, live-streaming, online ads, etc., we incorporate traditional marketing to complement the online efforts.

The design team regularly meets to continuously provide ideas and concepts consistent with the theme and initial design direction. Based on the marketing plan and strategy they are able to decide which artwork suits the messages that are being delivered and the marketing channels being utilized.

While it takes the development team a longer period to launch the website, the process starts while the theme and design concept are being discussed. Prior to the final decisions, the development team elaborates and shares their thoughts for the website. Key elements, besides the design, such as user-friendliness, performance, and display of information are included.